The following is the torrid tale of eParks and how they solicited editorial advertising from real estate bloggers and when they didn't like the result of one blogger's pieces they attacked him personally and are now suing him. It's disgraceful. For those of you not yet in the know, ePerks, a service that allows Realtors to offer incentives back to consumers, has recently taken legal action against a fellow real estate blogger, Vlad Zablotskyy.These are the facts, as reported by Andy Beard and Greg Swann
1. ePerks solicited editorial advertising (blog posts recommending their service) on real estate blogs
2. Vlad wrote such a post and was complimentary
3. Commenters on the post came in and talked about how bad the ePerks service was and how they felt they were swindled
4. Vlad writes a response piece to acknowledge reader comments: Is ePerks a gem or a Scam?
http://www.go-beyond-mls.com/eperks-a-scam-or-a-gem.htm
5. Comment frenzy ensues on this post. At some point the comments turn into a battle between a number of anonymous commenters plus one person who claims to be an employee of Eperks. The suspicious part is that all these commenters seem to come from the same block of IP addresses (76.206.0.161 - do a trace route on this ip) that when traced lead you back to the San Jose area (where ePerks lives). This IP block has been verified as coming from ePerks in many posts where people published images of emails with header details from ePerks and this is this same IP was used in stalth marketing tactics where employees of ePerks would comment on various forums positively about the company with multiple identities (image of ePerks stealth marketing below).
If you want to learn why it is highly suspected an ePerks employee is the one who created the negative campaign against Vlad, please read the following:
http://www.rsspieces.com/eperks-sues...rand#more14944